About Us
Founded in 2013, Croissance is a premier market research and consulting firm known for its analytical expertise and research excellence. We specialize in custom intelligence solutions for the automotive ecosystem. From OEMs to mobility startups, our clients trust us to deliver precise, future-ready insights that enable smarter, faster decisions. Because we go beyond data collection, we transform data into strategies that drive impact.
Consumer Behaviour & Brand Insights
Understanding the automotive buyer is critical in an environment shaped by digital influence, pricing pressure, and changing ownership models. Our Consumer Behavior & Brand Insights service decodes how customers think, research, and decide.
We analyze the entire buyer journey—from online discovery and comparison to showroom experience and final purchase decision. Our research captures insights into brand perception, feature preferences, pricing sensitivity, financing behavior, and loyalty trends, including the growing influence of the used-vehicle market.
Using a mix of qualitative and quantitative research, we help clients understand not just stated preferences but underlying motivations and barriers. These insights are essential for product positioning, marketing strategy, retail experience design, and brand building.
This service is particularly valuable for OEMs, dealers, and mobility providers seeking to align offerings with real customer expectations and improve conversion at every touchpoint.